Area Rugs

The Soho Collection is Safavieh’s response to market demand for clean, transitional design in rugs that work equally well in traditional and contemporary homes. The collection’s unique purity and clarity of the color is achieved by selecting only the purest premium New Zealand wool as a canvas for Safavieh’s exciting new color palette. Many of the designs in the Soho collection are accented with viscose for silky softness to outline patterns, and further highlight the softness of the wool. This innovative collection is hand-tufted in India. Learn More

100% pure virgin wool pile, hand-hooked to a durable cotton backing. American Country and turn-of-the-century European designs. This collection is handmade in China exclusively for Safavieh. Learn More

Spencer is a casual collection of hand-hooked rugs featuring soft floral, country, and contemporary designs. Made in China of 100% wool. Learn More

The hand-hooked charm of Grove recalls the prized artistry of petit point needlework found in traditional botanical designs. Intriguing in a living room or dining room, this hand-washed petit point hook is woven of 100 percent wool in China. Learn More

The Soho Collection is Safavieh’s response to market demand for clean, transitional design in rugs that work equally well in traditional and contemporary homes. The collection’s unique purity and clarity of the color is achieved by selecting only the purest premium New Zealand wool as a canvas for Safavieh’s exciting new color palette. Many of the designs in the Soho collection are accented with viscose for silky softness to outline patterns, and further highlight the softness of the wool. This innovative collection is hand-tufted in India. Learn More