The Soho Collection is Safavieh’s response to market demand for clean, transitional design in rugs that work equally well in traditional and contemporary homes. The collection’s unique purity and clarity of the color is achieved by selecting only the purest premium New Zealand wool as a canvas for Safavieh’s exciting new color palette. Many of the designs in the Soho collection are accented with viscose for silky softness to outline patterns, and further highlight the softness of the wool. This innovative collection is hand-tufted in India. Learn More
100% pure virgin wool pile, hand-hooked to a durable cotton backing. American Country and turn-of-the-century European designs. This collection is handmade in China exclusively for Safavieh. Learn More
The Newport Collection by Safavieh uses hand-Hooked transitional designs and a wonderful color palette to create a long lasting piece that will go beautifully in any of your living areas. Learn More
With nearly 95 years of providing fine rug offerings, Safavieh has become a distinguished industry leader in the making and importing of quality rugs. Established in 1914 in Persian, and immigrating to the United States over 60 years later, Safevieh has watched three generations of this family run business bring their knowledge and experience to their outstanding rug collections.
With an unbelievable EIGHT prestigious American Magnificent Carpet Awards, which are awarded by the respected home design magazine Architectural Digest, Safavieh’s collections range from museum quality antiques and reproductions to the cutting edge of contemporary style. From their New York headquarters, Safavieh has expanded their offerings to include home décor products and upholstered lines from around the world.